Our Story

It began as an expectant mother. 

While expecting my newborn, I began looking closely at the products I was preparing to use on his skin.

What I found made me uncomfortable.

Baby powders containing talc. Petroleum- and mineral-oil-derived ingredients. Lanolin. Parabens. Ingredients that were commonplace in baby care at the time, but which I did not necessarily want to use simply because they were conventional.

Talc concerned me in particular. At the time, I encountered research and public discussion examining a possible association between perineal talc use and ovarian cancer. As a scientist and an expectant mother, I couldn't simply ignore the questions that raised for me.

I began scrutinising ingredient labels differently.

Not from the belief that everything synthetic was harmful or everything natural was inherently safe. My scientific training would not allow such a simple distinction.

Instead, I wanted to know:

Why is this ingredient being used?
What function does it perform?
What does the evidence tell us?
And is there another way to formulate the product?

Eventually, one question became impossible to ignore:

If I wasn't comfortable using the products I could find, could I formulate the kind of products I was looking for myself?

So I began to formulate.

I started with baby care.

I explored alternatives and began developing formulations that reflected the choices I wanted to make for my own family, including a talc-free baby powder and alternatives to conventional petroleum-based baby products.

What began as a mother's search for products she felt comfortable using on her own baby gradually became something much bigger.

Nirvana Natural Bliss was born.